Competitive success : how branding adds value /
Davis, John, 1960 Feb. 17-
Competitive success : how branding adds value / John A. Davis. - Chichester : Wiley, 2010. - xxiv, 397 p. : ill. ; 24 cm.
Includes bibliographical references and index.
This guide explains how companies can realize substantial competitive advantages and gains in financial and perceptive value if they develop a brand-centric philosophy. It describes the latest brand frameworks, emphasizing their practical applications.
Specialized.
9780470998229 (pbk.) : £32.99 0470998229 (pbk.) : £32.99
Brand name products--Management.
Competition.
Success in business.
Branding (Marketing)
Business and Management.
658.8'27
Competitive success : how branding adds value / John A. Davis. - Chichester : Wiley, 2010. - xxiv, 397 p. : ill. ; 24 cm.
Includes bibliographical references and index.
This guide explains how companies can realize substantial competitive advantages and gains in financial and perceptive value if they develop a brand-centric philosophy. It describes the latest brand frameworks, emphasizing their practical applications.
Specialized.
9780470998229 (pbk.) : £32.99 0470998229 (pbk.) : £32.99
Brand name products--Management.
Competition.
Success in business.
Branding (Marketing)
Business and Management.
658.8'27