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How brands grow : what marketers don't know / Byron Sharp and the researchers of the Ehrenberg-Bass Institute.

By: Sharp, ByronContributor(s): Ehrenberg-Bass InstituteMaterial type: TextTextPublication details: South Melbourne, Vic. ; Oxford : Oxford University Press, 2010Description: xvii, 228 p. : ill. ; 24 cmISBN: 9780195573565 (hbk.) :; 0195573560 (hbk.) :Subject(s): Branding (Marketing) | Business and ManagementDDC classification: 658.8'27 Summary: This book provides evidence-based answers to the key questions asked by marketers every day. Tackling issues such as how brands grow, how advertising really works, what price promotions really do & how loyalty programs really affect loyalty.
Holdings
Item type Current library Home library Shelving location Class number Status Date due Barcode Item reservations
Book Book Paul Hamlyn Library Paul Hamlyn Library Floor 3 658.827 SHA (Browse shelf(Opens below)) Available 06487378
Book Book Paul Hamlyn Library Paul Hamlyn Library Floor 3 658.827 SHA (Browse shelf(Opens below)) Available 06487386
Book Book Paul Hamlyn Library Paul Hamlyn Library Floor 3 658.827 SHA (Browse shelf(Opens below)) Available 06487394
Book Book Paul Hamlyn Library Paul Hamlyn Library Floor 3 658.827 SHA (Browse shelf(Opens below)) Available 06487408
Book Book Paul Hamlyn Library Paul Hamlyn Library Floor 3 658.827 SHA (Browse shelf(Opens below)) Available 06574564
Book Book Paul Hamlyn Library Paul Hamlyn Library Floor 3 658.827 SHA (Browse shelf(Opens below)) Available 06574572
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Includes bibliographical references.

This book provides evidence-based answers to the key questions asked by marketers every day. Tackling issues such as how brands grow, how advertising really works, what price promotions really do & how loyalty programs really affect loyalty.

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