How brands grow : (Record no. 29226)

MARC details
000 -LEADER
fixed length control field 01141nam a2200277 a 4500
001 - CONTROL NUMBER
control field 607943
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20210719160532.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 100125s2010 at a f 000 0 eng|d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780195573565 (hbk.) :
Terms of availability £22.50
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0195573560 (hbk.) :
Terms of availability £22.50
035 ## - SYSTEM CONTROL NUMBER
System control number ()0195573560
040 ## - CATALOGING SOURCE
Original cataloging agency StDuBDS
Transcribing agency StDuBDS
072 #7 - SUBJECT CATEGORY CODE
Subject category code BUS
Source eflch
082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8'27
Edition number 22
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Sharp, Byron.
245 10 - TITLE STATEMENT
Title How brands grow :
Remainder of title what marketers don't know /
Statement of responsibility, etc. Byron Sharp and the researchers of the Ehrenberg-Bass Institute.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. South Melbourne, Vic. ;
-- Oxford :
Name of publisher, distributor, etc. Oxford University Press,
Date of publication, distribution, etc. 2010.
300 ## - PHYSICAL DESCRIPTION
Extent xvii, 228 p. :
Other physical details ill. ;
Dimensions 24 cm.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes bibliographical references.
520 8# - SUMMARY, ETC.
Summary, etc. This book provides evidence-based answers to the key questions asked by marketers every day. Tackling issues such as how brands grow, how advertising really works, what price promotions really do & how loyalty programs really affect loyalty.
521 ## - TARGET AUDIENCE NOTE
Target audience note Specialized.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Branding (Marketing)
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Business and Management.
Source of heading or term eflch
710 2# - ADDED ENTRY--CORPORATE NAME
Corporate name or jurisdiction name as entry element Ehrenberg-Bass Institute.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Suppress in OPAC Do not suppress from OPAC
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Shelving location Date acquired Total Checkouts Total Renewals Full call number Barcode Date last seen Date last checked out Cost, replacement price Price effective from Koha item type Source of acquisition Cost, normal purchase price
    Other/Generic Classification Scheme     Paul Hamlyn Library Paul Hamlyn Library Floor 3 11/05/2017 1 5 658.827 SHA 06574564 28/02/2023 14/12/2022 60.00 19/07/2021 Book    
    Other/Generic Classification Scheme     Paul Hamlyn Library Paul Hamlyn Library Floor 3 11/05/2017     658.827 SHA 06574572 27/11/2022   60.00 19/07/2021 Book    
    Dewey Decimal Classification     Paul Hamlyn Library Paul Hamlyn Library Floor 3 08/10/2021 2 12 658.827 SHA 06487378 02/11/2022 05/10/2022 60.00 08/10/2021 Book 9 24.99
    Dewey Decimal Classification     Paul Hamlyn Library Paul Hamlyn Library Floor 3 08/10/2021     658.827 SHA 06487386 29/10/2021   60.00 08/10/2021 Book   24.99
    Dewey Decimal Classification     Paul Hamlyn Library Paul Hamlyn Library Floor 3 08/10/2021 1 13 658.827 SHA 06487394 23/02/2022 03/11/2021 60.00 08/10/2021 Book   24.99
    Dewey Decimal Classification     Paul Hamlyn Library Paul Hamlyn Library Floor 3 08/10/2021 1 3 658.827 SHA 06487408 31/03/2022 02/12/2021 60.00 08/10/2021 Book   24.99