How brands grow : what marketers don't know /
Sharp, Byron.
How brands grow : what marketers don't know / Byron Sharp and the researchers of the Ehrenberg-Bass Institute. - South Melbourne, Vic. ; Oxford : Oxford University Press, 2010. - xvii, 228 p. : ill. ; 24 cm.
Includes bibliographical references.
This book provides evidence-based answers to the key questions asked by marketers every day. Tackling issues such as how brands grow, how advertising really works, what price promotions really do & how loyalty programs really affect loyalty.
Specialized.
9780195573565 (hbk.) : £22.50 0195573560 (hbk.) : £22.50
Branding (Marketing)
Business and Management.
658.8'27
How brands grow : what marketers don't know / Byron Sharp and the researchers of the Ehrenberg-Bass Institute. - South Melbourne, Vic. ; Oxford : Oxford University Press, 2010. - xvii, 228 p. : ill. ; 24 cm.
Includes bibliographical references.
This book provides evidence-based answers to the key questions asked by marketers every day. Tackling issues such as how brands grow, how advertising really works, what price promotions really do & how loyalty programs really affect loyalty.
Specialized.
9780195573565 (hbk.) : £22.50 0195573560 (hbk.) : £22.50
Branding (Marketing)
Business and Management.
658.8'27