Consumer behaviour / by Hayden Noel.
Material type:
TextSeries: Basics marketing ; 1.Publication details: Lausanne ; Worthing : AVA Academia, 2008Description: 176 p. : col. ill. ; 23 cmISBN: 9782940373840 (pbk.) :; 2940373841 (pbk.) :Subject(s): Consumer behavior | MarketingDDC classification: 658.8'342 Summary: This title provides the reader with an accessible, colourful and up-to-the-minute overview of consumer behaviour in the marketplace. Using real-world examples, it explores the relationships between consumers and culture and looks at the impact of current trends on consumer behaviour.
| Item type | Current library | Home library | Shelving location | Class number | Status | Date due | Barcode | Item reservations | |
|---|---|---|---|---|---|---|---|---|---|
Book
|
Paul Hamlyn Library | Paul Hamlyn Library | Floor 3 | 658.8342 NOE (Browse shelf(Opens below)) | Available | 05925592 | |||
|
Book
|
Paul Hamlyn Library | Paul Hamlyn Library | Floor 3 | 658.8342 NOE (Browse shelf(Opens below)) | Available | 06226647 | |||
|
Book
|
Paul Hamlyn Library | Paul Hamlyn Library | Floor 3 | 658.8342 NOE (Browse shelf(Opens below)) | Available | 06226655 |
Total reservations: 0
Browsing Paul Hamlyn Library shelves, Shelving location: Floor 3 Close shelf browser (Hides shelf browser)
Includes bibliography (p.176).
This title provides the reader with an accessible, colourful and up-to-the-minute overview of consumer behaviour in the marketplace. Using real-world examples, it explores the relationships between consumers and culture and looks at the impact of current trends on consumer behaviour.
Specialized.
There are no comments on this title.
Log in to your account to post a comment.