Consumer behaviour / (Record no. 28932)

MARC details
000 -LEADER
fixed length control field 01076nam a22002778a 4500
001 - CONTROL NUMBER
control field 605899
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20210719160405.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 080702s2008 sz a f 000 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9782940373840 (pbk.) :
Terms of availability £17.95
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 2940373841 (pbk.) :
Terms of availability £17.95
035 ## - SYSTEM CONTROL NUMBER
System control number ()2940373841
040 ## - CATALOGING SOURCE
Original cataloging agency StDuBDS
Transcribing agency StDuBDS
Modifying agency UK-LoTVU
082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8'342
Edition number 22
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Noel, Hayden.
245 10 - TITLE STATEMENT
Title Consumer behaviour /
Statement of responsibility, etc. by Hayden Noel.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Lausanne ;
-- Worthing :
Name of publisher, distributor, etc. AVA Academia,
Date of publication, distribution, etc. 2008.
300 ## - PHYSICAL DESCRIPTION
Extent 176 p. :
Other physical details col. ill. ;
Dimensions 23 cm.
490 1# - SERIES STATEMENT
Series statement Basics marketing ;
Volume/sequential designation 1
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes bibliography (p.176).
520 8# - SUMMARY, ETC.
Summary, etc. This title provides the reader with an accessible, colourful and up-to-the-minute overview of consumer behaviour in the marketplace. Using real-world examples, it explores the relationships between consumers and culture and looks at the impact of current trends on consumer behaviour.
521 ## - TARGET AUDIENCE NOTE
Target audience note Specialized.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Consumer behavior.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing.
830 #0 - SERIES ADDED ENTRY--UNIFORM TITLE
Uniform title Basics marketing ;
Volume/sequential designation 1.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Suppress in OPAC Do not suppress from OPAC
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Shelving location Date acquired Total Checkouts Full call number Barcode Date last seen Cost, replacement price Price effective from Koha item type
    Other/Generic Classification Scheme     Paul Hamlyn Library Paul Hamlyn Library Floor 3 26/05/2010   658.8342 NOE 05925592 16/01/2020 60.00 19/07/2021 Book
    Other/Generic Classification Scheme     Paul Hamlyn Library Paul Hamlyn Library Floor 3 09/10/2015   658.8342 NOE 06226647 16/10/2020 60.00 19/07/2021 Book
    Other/Generic Classification Scheme     Paul Hamlyn Library Paul Hamlyn Library Floor 3 09/10/2015   658.8342 NOE 06226655 25/11/2020 60.00 19/07/2021 Book