Consumer behaviour /
Noel, Hayden.
Consumer behaviour / by Hayden Noel. - Lausanne ; Worthing : AVA Academia, 2008. - 176 p. : col. ill. ; 23 cm. - Basics marketing ; 1 . - Basics marketing ; 1. .
Includes bibliography (p.176).
This title provides the reader with an accessible, colourful and up-to-the-minute overview of consumer behaviour in the marketplace. Using real-world examples, it explores the relationships between consumers and culture and looks at the impact of current trends on consumer behaviour.
Specialized.
9782940373840 (pbk.) : £17.95 2940373841 (pbk.) : £17.95
Consumer behavior.
Marketing.
658.8'342
Consumer behaviour / by Hayden Noel. - Lausanne ; Worthing : AVA Academia, 2008. - 176 p. : col. ill. ; 23 cm. - Basics marketing ; 1 . - Basics marketing ; 1. .
Includes bibliography (p.176).
This title provides the reader with an accessible, colourful and up-to-the-minute overview of consumer behaviour in the marketplace. Using real-world examples, it explores the relationships between consumers and culture and looks at the impact of current trends on consumer behaviour.
Specialized.
9782940373840 (pbk.) : £17.95 2940373841 (pbk.) : £17.95
Consumer behavior.
Marketing.
658.8'342