Image from Google Jackets

Hospitality marketing management.

By: Reid, Robert D. (Robert Delaware), 1940-Contributor(s): Bojanic, David CMaterial type: TextTextPublication details: Hoboken, N.J. : Wiley, c2010Edition: 5th edition. Robert D. Reid, David C. BojanicDescription: xv, 656 p. : col. ill. ; 29 cmISBN: 9780470088586 (hbk.) :; 0470088583 (hbk.) :Subject(s): Hospitality industry -- MarketingDDC classification: 647'.0688 Summary: This is a comprehensive core marketing text specifically geared for the two- and four-year hospitality student. It covers the major principles of marketing with a practical, applications oriented approach, rather than traditional marketing texts found in the business programs that focus on a lot of theory.
Holdings
Item type Current library Home library Shelving location Class number Status Date due Barcode Item reservations
Book Book Paul Hamlyn Library Paul Hamlyn Library Floor 3 647.0688 REI (Browse shelf(Opens below)) Available 06406467
Book Book Paul Hamlyn Library Paul Hamlyn Library Floor 3 647.0688 REI (Browse shelf(Opens below)) Available 06406475
Book Book Paul Hamlyn Library Paul Hamlyn Library Floor 3 647.0688 REI (Browse shelf(Opens below)) Issued 25/11/2024 05858747
Total reservations: 0

Previous ed.: 2006.

Includes index.

This is a comprehensive core marketing text specifically geared for the two- and four-year hospitality student. It covers the major principles of marketing with a practical, applications oriented approach, rather than traditional marketing texts found in the business programs that focus on a lot of theory.

Specialized.

There are no comments on this title.

to post a comment.