Hospitality marketing management.
Reid, Robert D. 1940-
Hospitality marketing management. - 5th edition. Robert D. Reid, David C. Bojanic. - Hoboken, N.J. : Wiley, c2010. - xv, 656 p. : col. ill. ; 29 cm.
Previous ed.: 2006. Includes index.
This is a comprehensive core marketing text specifically geared for the two- and four-year hospitality student. It covers the major principles of marketing with a practical, applications oriented approach, rather than traditional marketing texts found in the business programs that focus on a lot of theory.
Specialized.
9780470088586 (hbk.) : £65.00 0470088583 (hbk.) : £65.00
Hospitality industry--Marketing.
647'.0688
Hospitality marketing management. - 5th edition. Robert D. Reid, David C. Bojanic. - Hoboken, N.J. : Wiley, c2010. - xv, 656 p. : col. ill. ; 29 cm.
Previous ed.: 2006. Includes index.
This is a comprehensive core marketing text specifically geared for the two- and four-year hospitality student. It covers the major principles of marketing with a practical, applications oriented approach, rather than traditional marketing texts found in the business programs that focus on a lot of theory.
Specialized.
9780470088586 (hbk.) : £65.00 0470088583 (hbk.) : £65.00
Hospitality industry--Marketing.
647'.0688