Hospitality marketing management. (Record no. 27231)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01143nam a2200277 a 4500 |
| 001 - CONTROL NUMBER | |
| control field | 592410 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20230419121227.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 090414s2010 njua f 001 0 eng|d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780470088586 (hbk.) : |
| Terms of availability | £65.00 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0470088583 (hbk.) : |
| Terms of availability | £65.00 |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | ()0470088583 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | StDuBDS |
| Transcribing agency | StDuBDS |
| Modifying agency | UkLoUWL |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 647'.0688 |
| Edition number | 22 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Reid, Robert D. |
| Fuller form of name | (Robert Delaware), |
| Dates associated with a name | 1940- |
| 245 10 - TITLE STATEMENT | |
| Title | Hospitality marketing management. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 5th edition. |
| Remainder of edition statement | Robert D. Reid, David C. Bojanic. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Hoboken, N.J. : |
| Name of publisher, distributor, etc. | Wiley, |
| Date of publication, distribution, etc. | c2010. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xv, 656 p. : |
| Other physical details | col. ill. ; |
| Dimensions | 29 cm. |
| 500 ## - GENERAL NOTE | |
| General note | Previous ed.: 2006. |
| 500 ## - GENERAL NOTE | |
| General note | Includes index. |
| 520 8# - SUMMARY, ETC. | |
| Summary, etc. | This is a comprehensive core marketing text specifically geared for the two- and four-year hospitality student. It covers the major principles of marketing with a practical, applications oriented approach, rather than traditional marketing texts found in the business programs that focus on a lot of theory. |
| 521 ## - TARGET AUDIENCE NOTE | |
| Target audience note | Specialized. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Hospitality industry |
| General subdivision | Marketing. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Bojanic, David C. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Suppress in OPAC | Do not suppress from OPAC |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Total Checkouts | Total Renewals | Full call number | Barcode | Date due | Date last seen | Date last checked out | Cost, replacement price | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Paul Hamlyn Library | Paul Hamlyn Library | Floor 3 | 09/06/2009 | 2 | 55 | 647.0688 REI | 05858747 | 25/11/2024 | 09/10/2023 | 09/10/2023 | 60.00 | 19/07/2021 | Book | ||||
| Dewey Decimal Classification | Paul Hamlyn Library | Paul Hamlyn Library | Floor 3 | 24/02/2016 | 1 | 10 | 647.0688 REI | 06406467 | 21/05/2024 | 02/03/2023 | 60.00 | 19/07/2021 | Book | |||||
| Dewey Decimal Classification | Paul Hamlyn Library | Paul Hamlyn Library | Floor 3 | 24/02/2016 | 647.0688 REI | 06406475 | 12/09/2023 | 60.00 | 19/07/2021 | Book |