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Powers of persuasion : the inside story of British advertising, 1951-2000 / Winston Fletcher.

By: Fletcher, WinstonMaterial type: TextTextPublication details: Oxford : Oxford University Press, 2008Description: [vii], 288 p., [16] p. of plates : ill. (some col.) ; 24 cmISBN: 9780199228010 (hbk.) :; 0199228019 (hbk.) :Subject(s): Advertising -- Great Britain -- History -- 20th centuryDDC classification: 659.1'0941 Summary: During the second half of the 20th century advertising in Britain led the world. 'Powers of Persuasion' tells the story of this dynamic, exhilarating era, with pen portraits of the personalities involved, anecdotes and case histories - written from the inside by an industry leader.
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Item type Current library Home library Shelving location Class number Status Date due Barcode Item reservations
Book Book Paul Hamlyn Library Paul Hamlyn Library Floor 3 659.10941 FLE (Browse shelf(Opens below)) Available 07028423
Book Book Paul Hamlyn Library Paul Hamlyn Library Floor 3 659.10941 FLE (Browse shelf(Opens below)) Available 05769280
Book Book Paul Hamlyn Library Paul Hamlyn Library Floor 3 659.10941 FLE (Browse shelf(Opens below)) Available 05769299
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Includes bibliographical references (p. 256-265) and index.

During the second half of the 20th century advertising in Britain led the world. 'Powers of Persuasion' tells the story of this dynamic, exhilarating era, with pen portraits of the personalities involved, anecdotes and case histories - written from the inside by an industry leader.

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