Powers of persuasion : (Record no. 24732)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01111nam a2200241 a 4500 |
| 001 - CONTROL NUMBER | |
| control field | 575700 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20210719154238.0 |
| 007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION | |
| fixed length control field | ta |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 080407s2008 xxka e b 001 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780199228010 (hbk.) : |
| Terms of availability | £16.99 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0199228019 (hbk.) : |
| Terms of availability | £16.99 |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | ()0199228019 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | StDuBDS |
| Transcribing agency | StDuBDS |
| Modifying agency | UK-LoTVU |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 659.1'0941 |
| Edition number | 22 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Fletcher, Winston. |
| 245 10 - TITLE STATEMENT | |
| Title | Powers of persuasion : |
| Remainder of title | the inside story of British advertising, 1951-2000 / |
| Statement of responsibility, etc. | Winston Fletcher. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Oxford : |
| Name of publisher, distributor, etc. | Oxford University Press, |
| Date of publication, distribution, etc. | 2008. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | [vii], 288 p., [16] p. of plates : |
| Other physical details | ill. (some col.) ; |
| Dimensions | 24 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes bibliographical references (p. 256-265) and index. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | During the second half of the 20th century advertising in Britain led the world. 'Powers of Persuasion' tells the story of this dynamic, exhilarating era, with pen portraits of the personalities involved, anecdotes and case histories - written from the inside by an industry leader. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Advertising |
| Geographic subdivision | Great Britain |
| General subdivision | History |
| Chronological subdivision | 20th century. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Suppress in OPAC | Do not suppress from OPAC |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Cost, replacement price | Price effective from | Koha item type | Date last checked out |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Other/Generic Classification Scheme | Paul Hamlyn Library | Paul Hamlyn Library | Floor 3 | 16/07/2008 | 659.10941 FLE | 05769280 | 14/01/2020 | 60.00 | 19/07/2021 | Book | ||||||
| Other/Generic Classification Scheme | Paul Hamlyn Library | Paul Hamlyn Library | Floor 3 | 16/07/2008 | 659.10941 FLE | 05769299 | 06/08/2021 | 60.00 | 19/07/2021 | Book | 27/06/2021 | |||||
| Dewey Decimal Classification | Paul Hamlyn Library | Paul Hamlyn Library | Floor 3 | 24/07/2023 | 659.10941 FLE | 07028423 | 26/07/2023 | 60.00 | 24/07/2023 | Book |