Powers of persuasion : the inside story of British advertising, 1951-2000 /
Fletcher, Winston.
Powers of persuasion : the inside story of British advertising, 1951-2000 / Winston Fletcher. - Oxford : Oxford University Press, 2008. - [vii], 288 p., [16] p. of plates : ill. (some col.) ; 24 cm.
Includes bibliographical references (p. 256-265) and index.
During the second half of the 20th century advertising in Britain led the world. 'Powers of Persuasion' tells the story of this dynamic, exhilarating era, with pen portraits of the personalities involved, anecdotes and case histories - written from the inside by an industry leader.
9780199228010 (hbk.) : £16.99 0199228019 (hbk.) : £16.99
Advertising--History--Great Britain--20th century.
659.1'0941
Powers of persuasion : the inside story of British advertising, 1951-2000 / Winston Fletcher. - Oxford : Oxford University Press, 2008. - [vii], 288 p., [16] p. of plates : ill. (some col.) ; 24 cm.
Includes bibliographical references (p. 256-265) and index.
During the second half of the 20th century advertising in Britain led the world. 'Powers of Persuasion' tells the story of this dynamic, exhilarating era, with pen portraits of the personalities involved, anecdotes and case histories - written from the inside by an industry leader.
9780199228010 (hbk.) : £16.99 0199228019 (hbk.) : £16.99
Advertising--History--Great Britain--20th century.
659.1'0941