Powers of persuasion : the inside story of British advertising, 1951-2000 / Winston Fletcher.
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TextPublication details: Oxford : Oxford University Press, 2008Description: [vii], 288 p., [16] p. of plates : ill. (some col.) ; 24 cmISBN: 9780199228010 (hbk.) :; 0199228019 (hbk.) :Subject(s): Advertising -- Great Britain -- History -- 20th centuryDDC classification: 659.1'0941 Summary: During the second half of the 20th century advertising in Britain led the world. 'Powers of Persuasion' tells the story of this dynamic, exhilarating era, with pen portraits of the personalities involved, anecdotes and case histories - written from the inside by an industry leader.
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Paul Hamlyn Library | Paul Hamlyn Library | Floor 3 | 659.10941 FLE (Browse shelf(Opens below)) | Available | 07028423 | |||
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Paul Hamlyn Library | Paul Hamlyn Library | Floor 3 | 659.10941 FLE (Browse shelf(Opens below)) | Available | 05769280 | |||
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Paul Hamlyn Library | Paul Hamlyn Library | Floor 3 | 659.10941 FLE (Browse shelf(Opens below)) | Available | 05769299 |
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Includes bibliographical references (p. 256-265) and index.
During the second half of the 20th century advertising in Britain led the world. 'Powers of Persuasion' tells the story of this dynamic, exhilarating era, with pen portraits of the personalities involved, anecdotes and case histories - written from the inside by an industry leader.
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