Principles of marketing / Frances Brassington, Stephen Pettitt.
Material type:
TextPublication details: Harlow : Financial Times Prentice Hall, 2006Edition: 4th edition. Enhanced media edDescription: xxxi, 1264 p. : col. ill. ; 27 cm + Internet access cardISBN: 1405846348; 0273695592 (pbk.); 0273710001 (Internet access card)Subject(s): Marketing | Marketing -- TextbooksDDC classification: 658.8 Summary: This textbook presents an introduction to marketing. It explains all the fundamental concepts and theories of marketing and demonstrates their application through a wealth of examples, case studies and vignettes.
| Item type | Current library | Home library | Shelving location | Class number | Status | Date due | Barcode | Item reservations | |
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Paul Hamlyn Library | Paul Hamlyn Library | Floor 3 | 658.8 BRA (Browse shelf(Opens below)) | Available | 05985072 | |||
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Paul Hamlyn Library | Paul Hamlyn Library | Floor 3 | 658.8 BRA (Browse shelf(Opens below)) | Available | 05668204 | |||
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Ruskin College Library | Ruskin College Library | 658.8 BRA (Browse shelf(Opens below)) | Available | R55461A0085 |
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| 658.8 BOV Marketing / | 658.8 BPP CIM - marketing essentials : Professional certificate in marketing: study text for exams in 2008/2009 / | 658.8 BRA Principles of marketing / | 658.8 BRA Principles of marketing / | 658.8 BRA Essentials of marketing / | 658.8 BRA Essentials of marketing / | 658.8 BRA Essentials of marketing / |
Previous ed.: 2003.
Includes bibliographies and index.
This textbook presents an introduction to marketing. It explains all the fundamental concepts and theories of marketing and demonstrates their application through a wealth of examples, case studies and vignettes.
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