Principles of marketing /
Brassington, Frances.
Principles of marketing / Frances Brassington, Stephen Pettitt. - 4th edition. Enhanced media ed. - Harlow : Financial Times Prentice Hall, 2006. - xxxi, 1264 p. : col. ill. ; 27 cm + Internet access card
Previous ed.: 2003.
Includes bibliographies and index.
This textbook presents an introduction to marketing. It explains all the fundamental concepts and theories of marketing and demonstrates their application through a wealth of examples, case studies and vignettes.
1405846348 42.99 0273695592 (pbk.) 0273710001 (Internet access card)
Marketing.
Marketing--Textbooks.
658.8
Principles of marketing / Frances Brassington, Stephen Pettitt. - 4th edition. Enhanced media ed. - Harlow : Financial Times Prentice Hall, 2006. - xxxi, 1264 p. : col. ill. ; 27 cm + Internet access card
Previous ed.: 2003.
Includes bibliographies and index.
This textbook presents an introduction to marketing. It explains all the fundamental concepts and theories of marketing and demonstrates their application through a wealth of examples, case studies and vignettes.
1405846348 42.99 0273695592 (pbk.) 0273710001 (Internet access card)
Marketing.
Marketing--Textbooks.
658.8