Principles of marketing / (Record no. 20944)

MARC details
000 -LEADER
fixed length control field 01155cam a2200301 a 4500
001 - CONTROL NUMBER
control field 536744
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20230901142334.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 060703s2006 enk 000 0 eng||
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 1405846348
Terms of availability 42.99
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0273695592 (pbk.)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0273710001 (Internet access card)
035 ## - SYSTEM CONTROL NUMBER
System control number (UK-LoTVU)1405846348
040 ## - CATALOGING SOURCE
Original cataloging agency StDuBDS
Modifying agency UK-LoTVU
-- UkLoUWL
082 0# - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8
Edition number 22
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Brassington, Frances.
245 10 - TITLE STATEMENT
Title Principles of marketing /
Statement of responsibility, etc. Frances Brassington, Stephen Pettitt.
250 ## - EDITION STATEMENT
Edition statement 4th edition.
Remainder of edition statement Enhanced media ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Harlow :
Name of publisher, distributor, etc. Financial Times Prentice Hall,
Date of publication, distribution, etc. 2006.
300 ## - PHYSICAL DESCRIPTION
Extent xxxi, 1264 p. :
Other physical details col. ill. ;
Dimensions 27 cm +
Accompanying material Internet access card
366 ## - TRADE AVAILABILITY INFORMATION
Detailed date of publication 20060811
Availability status code IP
MARC country code xxk
500 ## - GENERAL NOTE
General note Previous ed.: 2003.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes bibliographies and index.
520 ## - SUMMARY, ETC.
Summary, etc. This textbook presents an introduction to marketing. It explains all the fundamental concepts and theories of marketing and demonstrates their application through a wealth of examples, case studies and vignettes.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing
Form subdivision Textbooks.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Pettitt, Stephen.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Suppress in OPAC Do not suppress from OPAC
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Shelving location Date acquired Total Checkouts Full call number Barcode Date last seen Cost, replacement price Price effective from Koha item type Source of acquisition
    Other/Generic Classification Scheme     Paul Hamlyn Library Paul Hamlyn Library Floor 3 12/05/2009   658.8 BRA 05668204 11/05/2022 60.00 19/07/2021 Book  
    Other/Generic Classification Scheme     Paul Hamlyn Library Paul Hamlyn Library Floor 3 22/07/2013   658.8 BRA 05985072 21/01/2023 60.00 19/07/2021 Book  
          Ruskin College Library Ruskin College Library   27/07/2023   658.8 BRA R55461A0085 27/07/2023   27/07/2023 Book 55461