Strategic marketing / David W. Cravens, Nigel F. Piercy.
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TextSeries: McGraw-Hill/Irwin series in marketingPublication details: Boston, [Mass.] ; London : McGraw-Hill, 2006Edition: 8th editionDescription: xvii, 726 p. : ill. ; 26 cmISBN: 0071244328Subject(s): Marketing -- Management | Strategic planning | Marketing -- Management -- Case studiesDDC classification: 658.8'02
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Previous ed.: Boston, Mass.; London: McGraw-Hill/Irwin, 2003.
Includes bibliographical references and index.
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