Strategic marketing /
Cravens, David W.
Strategic marketing / David W. Cravens, Nigel F. Piercy. - 8th edition. - Boston, [Mass.] ; London : McGraw-Hill, 2006. - xvii, 726 p. : ill. ; 26 cm. - McGraw-Hill/Irwin series in marketing .
Previous ed.: Boston, Mass.; London: McGraw-Hill/Irwin, 2003.
Includes bibliographical references and index.
0071244328
Marketing--Management.
Strategic planning.
Marketing--Management--Case studies.
658.8'02
Strategic marketing / David W. Cravens, Nigel F. Piercy. - 8th edition. - Boston, [Mass.] ; London : McGraw-Hill, 2006. - xvii, 726 p. : ill. ; 26 cm. - McGraw-Hill/Irwin series in marketing .
Previous ed.: Boston, Mass.; London: McGraw-Hill/Irwin, 2003.
Includes bibliographical references and index.
0071244328
Marketing--Management.
Strategic planning.
Marketing--Management--Case studies.
658.8'02