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Strategic marketing / David W. Cravens, Nigel F. Piercy.

By: Cravens, David WContributor(s): Piercy, NigelMaterial type: TextTextSeries: McGraw-Hill/Irwin series in marketingPublication details: Boston, [Mass.] ; London : McGraw-Hill, 2006Edition: 8th editionDescription: xvii, 726 p. : ill. ; 26 cmISBN: 0071244328Subject(s): Marketing -- Management | Strategic planning | Marketing -- Management -- Case studiesDDC classification: 658.8'02
Holdings
Item type Current library Home library Shelving location Class number Status Date due Barcode Item reservations
Book Book Paul Hamlyn Library Paul Hamlyn Library Floor 3 658.802 CRA (Browse shelf(Opens below)) Available 05278163
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Previous ed.: Boston, Mass.; London: McGraw-Hill/Irwin, 2003.

Includes bibliographical references and index.

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