Marketing communications : a European perspective / Patrick De Pelsmacker, Maggie Geuens, Joeri Van den Bergh.
Material type:
TextPublication details: Harlow : Financial Times Prentice Hall, 2004Edition: 2nd editionDescription: xv, 578 p : ill. ; 25 cmISBN: 0273685007Subject(s): Communication in marketingDDC classification: 658.802
| Item type | Current library | Home library | Shelving location | Class number | Status | Date due | Barcode | Item reservations | |
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Paul Hamlyn Library | Paul Hamlyn Library | Floor 3 | 658.802 PEL (Browse shelf(Opens below)) | Available | 05231108 |
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| 658.802 PAR Contemporary issues in marketing and consumer behaviour / | 658.802 PAR Contemporary issues in marketing and consumer behaviour / | 658.802 PAR Contemporary issues in marketing and consumer behaviour / | 658.802 PEL Marketing communications : a European perspective / | 658.802 PEL Marketing communications : a European perspective / | 658.802 PIC Integrated marketing communications / | 658.802 PIC Integrated marketing communications / |
Previous ed.: 2001.
Includes bibliographical references.
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