Normal view MARC view ISBD view

Pelsmacker, Patrick de, 1957-

Marketing communications : a European perspective / Patrick De Pelsmacker, Maggie Geuens, Joeri Van den Bergh. - 2nd edition. - Harlow : Financial Times Prentice Hall, 2004. - xv, 578 p : ill. ; 25 cm.

Previous ed.: 2001.

Includes bibliographical references.

ISBN: 0273685007

Nat. Bib. No.: GBA421557 bnb

Subjects--Topical Terms:
Communication in marketing.

Dewey Class. No.: 658.802