Marketing communications : (Record no. 16674)

MARC details
000 -LEADER
fixed length control field 00892cam a22002775a 4500
001 - CONTROL NUMBER
control field 457992
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20230417180008.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 040308s2004 enk 000 0 eng|
015 ## - NATIONAL BIBLIOGRAPHY NUMBER
National bibliography number GBA421557
Source bnb
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0273685007
035 ## - SYSTEM CONTROL NUMBER
System control number (UK-LoTVU)0273685007
035 ## - SYSTEM CONTROL NUMBER
System control number (UkOxU)O15648659
040 ## - CATALOGING SOURCE
Original cataloging agency UkOxU
Modifying agency UK-LoTVU
082 0# - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.802
Edition number 21
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Pelsmacker, Patrick de,
Dates associated with a name 1957-
245 10 - TITLE STATEMENT
Title Marketing communications :
Remainder of title a European perspective /
Statement of responsibility, etc. Patrick De Pelsmacker, Maggie Geuens, Joeri Van den Bergh.
250 ## - EDITION STATEMENT
Edition statement 2nd edition.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Harlow :
Name of publisher, distributor, etc. Financial Times Prentice Hall,
Date of publication, distribution, etc. 2004.
300 ## - PHYSICAL DESCRIPTION
Extent xv, 578 p :
Other physical details ill. ;
Dimensions 25 cm.
500 ## - GENERAL NOTE
General note Previous ed.: 2001.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes bibliographical references.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Communication in marketing.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Geuens, Maggie,
Dates associated with a name 1969-
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Bergh, Joeri van den,
Dates associated with a name 1971-
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Suppress in OPAC Do not suppress from OPAC
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Shelving location Date acquired Total Checkouts Full call number Barcode Date last seen Cost, replacement price Price effective from Koha item type
    Other/Generic Classification Scheme     Paul Hamlyn Library Paul Hamlyn Library Floor 3 22/10/2004   658.802 PEL 05231108 06/11/2019 60.00 19/07/2021 Book