Advertising creative : strategy, copy, design.
Material type:
TextPublisher: Los Angeles : SAGE, 2022Edition: Sixth edition / Tom Altstiel, Jean M. Grow, Dan Augustine, Joanna L. JenkinsDescription: 1 volume : illustrations ; 28 cmContent type: text | still image Media type: unmediated Carrier type: volumeISBN: 9781071846650 (pbk.) :Uniform titles: Advertising strategy Subject(s): AdvertisingAdditional physical formats: ebook version :: No titleDDC classification: 659.1
| Item type | Current library | Home library | Shelving location | Class number | Status | Date due | Barcode | Item reservations | |
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Paul Hamlyn Library | Paul Hamlyn Library | Floor 3 | 659.1 ALT (Browse shelf(Opens below)) | Available | 07106777 |
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| 658.882 ADV Advances in credit risk modelling and corporate bankruptcy prediction / | 658.8/GOD This is marketing : you can't be seen until you learn to see / | 658.8/GOD This is marketing : you can't be seen until you learn to see / | 659.1 ALT Advertising creative : strategy, copy, design. | 659.1 BER Advertising today / | 659.1 HOF Advertising For Skeptics | 659.1 HOF Advertising For Skeptics |
Previous edition: published as by Tom Altstiel, Jean Grow, Marcel Jennings. 2019.
Includes bibliographical references and index.
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