Advertising creative : (Record no. 141852)

MARC details
000 -LEADER
fixed length control field 01540nam a22004218i 4500
001 - CONTROL NUMBER
control field 448239294
003 - CONTROL NUMBER IDENTIFIER
control field UkMaC
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20240430151417.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 220429s2022 caua b 001|0|eng|d
015 ## - NATIONAL BIBLIOGRAPHY NUMBER
National bibliography number GBC299012
Source bnb
016 7# - NATIONAL BIBLIOGRAPHIC AGENCY CONTROL NUMBER
Record control number 020635405
Source Uk
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781071846650 (pbk.) :
Terms of availability £81.00
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
Canceled/invalid ISBN 9781071846643 (ePub ebook) :
Terms of availability £67.00
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
Canceled/invalid ISBN 9781071846629 (PDF ebook) :
Terms of availability £67.00
035 ## - SYSTEM CONTROL NUMBER
System control number (Uk)020635405
040 ## - CATALOGING SOURCE
Original cataloging agency StDuBDS
Language of cataloging eng
Transcribing agency StDuBDS
Description conventions rda
082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 659.1
Edition number 23
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Altstiel, Tom,
Relator term author.
Real World Object URI https://isni.org/isni/0000000117716345
240 10 - UNIFORM TITLE
Uniform title Advertising strategy
245 10 - TITLE STATEMENT
Title Advertising creative :
Remainder of title strategy, copy, design.
250 ## - EDITION STATEMENT
Edition statement Sixth edition /
Remainder of edition statement Tom Altstiel, Jean M. Grow, Dan Augustine, Joanna L. Jenkins.
263 ## - PROJECTED PUBLICATION DATE
Projected publication date 202208
264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE
Place of production, publication, distribution, manufacture Los Angeles :
Name of producer, publisher, distributor, manufacturer SAGE,
Date of production, publication, distribution, manufacture, or copyright notice 2022.
300 ## - PHYSICAL DESCRIPTION
Extent 1 volume :
Other physical details illustrations ;
Dimensions 28 cm
336 ## - CONTENT TYPE
Content type term text
Source rdacontent
336 ## - CONTENT TYPE
Content type term still image
Source rdacontent
337 ## - MEDIA TYPE
Media type term unmediated
Source rdamedia
338 ## - CARRIER TYPE
Carrier type term volume
Source rdacarrier
500 ## - GENERAL NOTE
General note Previous edition: published as by Tom Altstiel, Jean Grow, Marcel Jennings. 2019.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes bibliographical references and index.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Advertising.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Grow, Jean,
Relator term author.
Real World Object URI https://isni.org/isni/0000000117604095
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Augustine, Dan,
Relator term author.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Jenkins, Joanna L.,
Dates associated with a name 1980-
Relator term author.
Real World Object URI https://isni.org/isni/0000000440146098
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Altstiel, Tom.
Relator term author.
776 08 - ADDITIONAL PHYSICAL FORM ENTRY
Relationship information ebook version :
International Standard Book Number 9781071846643
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Shelving location Date acquired Source of acquisition Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Cost, replacement price Price effective from Koha item type
    Dewey Decimal Classification     Paul Hamlyn Library Paul Hamlyn Library Floor 3 22/04/2024 70 121.00   659.1 ALT 07106777 01/05/2024 60.00 22/04/2024 Book