Key marketing metrics : the 50+ metrics every manager needs to know / Neil T. Bendle, Paul W. Farris, Phillip E. Pfeifer, David J. Reibstein.
Material type:
TextPublisher: Harlow, England : Pearson, [2021]Edition: Third editionDescription: 1 online resource (491 pages) : illustrationsContent type: text Media type: computer Carrier type: online resourceISBN: 9781292360867Other title: 50+ metrics every manager needs to know | Fifty plus metrics every manager needs to knowSubject(s): Marketing research | Marketing -- Mathematical modelsDDC classification: 658.8/3
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Paul Hamlyn Library | Paul Hamlyn Library | Floor 3 | 658.83 BEN (Browse shelf(Opens below)) | Available | 07089775 | |||
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Paul Hamlyn Library | Paul Hamlyn Library | Floor 3 | 658.83 BEN (Browse shelf(Opens below)) | Available | 07090587 | |||
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Paul Hamlyn Library | Paul Hamlyn Library | Floor 3 | 658.83 BEN (Browse shelf(Opens below)) | Available | 07090609 |
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Includes bibliographical references and index.
Electronic reproduction. Sebastopol, CA : O'Reilly Media, Inc., ©2022. Available in HTML format. Description based on contents viewed 3 October 2022.
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