Key marketing metrics : the 50+ metrics every manager needs to know /

Bendle, Neil T.,

Key marketing metrics : the 50+ metrics every manager needs to know / 50+ metrics every manager needs to know Fifty plus metrics every manager needs to know Neil T. Bendle, Paul W. Farris, Phillip E. Pfeifer, David J. Reibstein. - Third edition. - 1 online resource (491 pages) : illustrations

Includes bibliographical references and index.


Electronic reproduction.
Sebastopol, CA :
O'Reilly Media, Inc.,
©2022.
Available in HTML format.
Description based on contents viewed 3 October 2022.

9781292360867

9781292360881 O'Reilly Media


Marketing research.
Marketing--Mathematical models.

658.8/3