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Globalizing tobacco control : anti-smoking campaigns in California, France, and Japan Roddey Reid. electronic resource

By: Reid, Roddey | ebrary, IncMaterial type: TextTextSeries: Tracking globalizationPublication details: Bloomington Indiana University Press c2005Description: xii, 310 p. : ill. ; 25 cmSubject(s): Smoking - California - Prevention | Smoking - France - Prevention | Smoking - Government policy - California | Smoking - Government policy - France | Smoking - Government policy - Cross-cultural studies | Smoking - Government policy - Japan | Smoking - Japan - PreventionDDC classification: 362.29/67 Online access: Open e-book (Ruskin students only)
Contents:
Global and local strategies: state and NGO initiatives, community mobilization, and social marketing -- The dynamics of collaboration and community input in the media campaign -- The campaign against secondhand smoke: family, ethical subjects, and the social body -- Revising late modernity: smoking as icon of industrialism and the cold war in public health and media culture -- France: unexceptional exceptionalism? -- Japan: in the shadow of colonialism and Japan tobacco.
Holdings
Item type Current library Home library Class number Status Date due Barcode Item reservations
E-book E-book Electronic publication Electronic publication Available
Total reservations: 0

Includes bibliographical references (p. [265]-289) and index. Electronic reproduction. Palo Alto, Calif. : ebrary, 2009. Available via World Wide Web. Access may be limited to ebrary affiliated libraries.

Global and local strategies: state and NGO initiatives, community mobilization, and social marketing -- The dynamics of collaboration and community input in the media campaign -- The campaign against secondhand smoke: family, ethical subjects, and the social body -- Revising late modernity: smoking as icon of industrialism and the cold war in public health and media culture -- France: unexceptional exceptionalism? -- Japan: in the shadow of colonialism and Japan tobacco.

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