Globalizing tobacco control : anti-smoking campaigns in California, France, and Japan

Reid, Roddey

Globalizing tobacco control : anti-smoking campaigns in California, France, and Japan electronic resource Roddey Reid. - Bloomington Indiana University Press c2005 - xii, 310 p. : ill. ; 25 cm. - Tracking globalization .

Includes bibliographical references (p. [265]-289) and index. Electronic reproduction. Palo Alto, Calif. : ebrary, 2009. Available via World Wide Web. Access may be limited to ebrary affiliated libraries.

Global and local strategies: state and NGO initiatives, community mobilization, and social marketing -- The dynamics of collaboration and community input in the media campaign -- The campaign against secondhand smoke: family, ethical subjects, and the social body -- Revising late modernity: smoking as icon of industrialism and the cold war in public health and media culture -- France: unexceptional exceptionalism? -- Japan: in the shadow of colonialism and Japan tobacco.


Smoking - California - Prevention
Smoking - France - Prevention
Smoking - Government policy - California
Smoking - Government policy - France
Smoking - Government policy - Cross-cultural studies
Smoking - Government policy - Japan
Smoking - Japan - Prevention

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