Includes bibliographical references and index.

Machine generated contents note: IntroductionChapter one: Thinking in wordsWhere words come from......and where they are goingChapter two: Thinking in imagesLooking closelyLooking from a distanceWhat to leave in and what to take outConstructing meaningChapter three: Thinking in numbersUnderstanding proportionUsing numbers in designPoints of referenceUsing and breaking rulesChapter four: Thinking in formHow we 'see' shapesUsing form to control designControlling user reactionsChapter five: Thinking in colourWhat colours meanColour as a toolChapter six: Thinking processesDesign processesBusiness processesMarket processesGlossaryBibliographyIndex.

"Design Genius celebrates the creative thought processes of several leading artists, designers, creative agencies, animators, illustrators and typographers. While highlighting key design techniques and theories, the visual curiosities presented in this book aim to engage, provoke and inspire.Whether you are new to design, or a seasoned expert, the many layers of information provided by this book mean it has something for everyone. Readers will delight in the visual and tactile effects of a number of subtle design features, as well as the vast array of illustrations on display. In-depth discussions with the creatives themselves as well as more practical design tips will also help you to discover the power of your own creative problem-solving skills"-- Provided by publisher.