MARC details
| 000 -LEADER |
|---|
| fixed length control field |
02621nam a22003978i 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
676312 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20210719164006.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
140410s2014 enk b 001 0 eng |
| 010 ## - |
|---|
| -- |
2014008274 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9782940411962 (paperback) |
| 035 ## - SYSTEM CONTROL NUMBER |
|---|
| System control number |
(DLC) 2014008274 |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
DLC |
| Language of cataloging |
eng |
| Transcribing agency |
DLC |
| Description conventions |
rda |
| Modifying agency |
UkLoUWL |
| 042 ## - AUTHENTICATION CODE |
|---|
| Authentication code |
pcc |
| 050 00 - |
|---|
| -- |
Z246 |
| -- |
.A53 2014 |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
741.6 |
| Edition number |
23 |
| 084 ## - OTHER CLASSIFICATION NUMBER |
|---|
| Classification number |
ART028000 |
| -- |
DES007000 |
| Number source |
bisacsh |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Ambrose, Gavin. |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Design genius : |
| Remainder of title |
the ways and workings of creative thinkers / |
| Statement of responsibility, etc. |
Gavin Ambrose. |
| 263 ## - PROJECTED PUBLICATION DATE |
|---|
| Projected publication date |
1408 |
| 264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
|---|
| Place of production, publication, distribution, manufacture |
London ; |
| -- |
New York : |
| Name of producer, publisher, distributor, manufacturer |
Fairchild Books AVA, |
| Date of production, publication, distribution, manufacture, or copyright notice |
2014. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
pages cm. |
| 336 ## - CONTENT TYPE |
|---|
| Content type term |
text |
| Source |
rdacontent |
| 337 ## - MEDIA TYPE |
|---|
| Media type term |
unmediated |
| Source |
rdamedia |
| 338 ## - CARRIER TYPE |
|---|
| Carrier type term |
volume |
| Source |
rdacarrier |
| 490 0# - SERIES STATEMENT |
|---|
| Series statement |
Creative core |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc. note |
Includes bibliographical references and index. |
| 505 8# - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Machine generated contents note: IntroductionChapter one: Thinking in wordsWhere words come from......and where they are goingChapter two: Thinking in imagesLooking closelyLooking from a distanceWhat to leave in and what to take outConstructing meaningChapter three: Thinking in numbersUnderstanding proportionUsing numbers in designPoints of referenceUsing and breaking rulesChapter four: Thinking in formHow we 'see' shapesUsing form to control designControlling user reactionsChapter five: Thinking in colourWhat colours meanColour as a toolChapter six: Thinking processesDesign processesBusiness processesMarket processesGlossaryBibliographyIndex. |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc. |
"Design Genius celebrates the creative thought processes of several leading artists, designers, creative agencies, animators, illustrators and typographers. While highlighting key design techniques and theories, the visual curiosities presented in this book aim to engage, provoke and inspire.Whether you are new to design, or a seasoned expert, the many layers of information provided by this book mean it has something for everyone. Readers will delight in the visual and tactile effects of a number of subtle design features, as well as the vast array of illustrations on display. In-depth discussions with the creatives themselves as well as more practical design tips will also help you to discover the power of your own creative problem-solving skills"-- |
| Assigning source |
Provided by publisher. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Graphic design (Typography) |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Type and type-founding |
| General subdivision |
Digital techniques. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Book design. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Printing. |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
ART / Techniques / General. |
| Source of heading or term |
bisacsh |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
DESIGN / Graphic Arts / General. |
| Source of heading or term |
bisacsh |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Suppress in OPAC |
Do not suppress from OPAC |