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Emotional branding : the new paradigm for connecting brands to people / by Marc Gobé. by
Edition: Updated and rev. ed.
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;
Publication details: New York : Hove : Allworth ; Roundhouse [distributor], 2010
Availability: Items available for loan: Paul Hamlyn Library (3)Location, call number: Floor 3 658.827 GOB, ...
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The new luxury : defining the aspirational in the age of hype / edited by Jian DeLeon for Highsnobiety ; Robert Klanten for Gestalten. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher: Berlin : Gestalten, 2019
Availability: Items available for loan: Paul Hamlyn Library (1)Location, call number: Floor 1 338.47687 NEW.
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Consumer-citizens of China : the role of foreign brands in the imagined future China / Kelly Tian and Lily Dong. by Series: Routledge contemporary China series ; 60.
Material type: Text Text; Literary form: Not fiction
Publisher: London ; New York : Routledge, 2011
Online resources:
Availability: Items available for loan: Electronic publication (1).
Brand thinking and other noble pursuits / Debbie Millman. by
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;
Publisher: New York : Allworth Press, 2013
Availability: Items available for loan: Paul Hamlyn Library (7)Location, call number: Floor 3 658.827 MIL, ...
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Brandwashed : tricks companies use to manipulate our minds and persuade us to buy / Martin Lindstrom. by
Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction
Publication details: London : Kogan Page, 2012
Online resources:
Availability: Items available for loan: Electronic publication (1).
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