Image from Google Jackets

Consumer-citizens of China : the role of foreign brands in the imagined future China / Kelly Tian and Lily Dong.

By: Tian, Kelly [author.]Contributor(s): Dong, LilyMaterial type: TextTextSeries: Routledge contemporary China series ; 60.Publisher: London ; New York : Routledge, 2011Description: 1 online resource (xix, 147 pages)ISBN: 9780203840115; 9781136889363; 9781136889318; 9781136889356Subject(s): Consumers -- China -- Psychology | Brand choice -- China -- Psychological aspects | Nationalism -- China | China -- Civilization -- Foreign influencesAdditional physical formats: Print version: : No titleDDC classification: 306.30951 LOC classification: HC430.C6 | T53 2011Online access: Click here to view.
Contents:
1. Imagining China, imagining brands 2. Rethinking popular notions of Chinese consumers' motives for responding to Western brands 3. Highlighted moments in the history of branded goods in China 4. Foreign brands in China as global brands from the imagined West 5. Chinese national narratives and the meanings of Western brands 6. National narratives in imaginative processing of Western brand promotions 7. Citizen-consumers in an age of globalization.
Holdings
Item type Current library Home library Class number Status Date due Barcode Item reservations
E-book E-book Electronic publication Electronic publication Available
Total reservations: 0

Includes bibliographical references (pages [133]-139) and index.

1. Imagining China, imagining brands 2. Rethinking popular notions of Chinese consumers' motives for responding to Western brands 3. Highlighted moments in the history of branded goods in China 4. Foreign brands in China as global brands from the imagined West 5. Chinese national narratives and the meanings of Western brands 6. National narratives in imaginative processing of Western brand promotions 7. Citizen-consumers in an age of globalization.

There are no comments on this title.

to post a comment.