Consumer-citizens of China : the role of foreign brands in the imagined future China /
Tian, Kelly.,
Consumer-citizens of China : the role of foreign brands in the imagined future China / Kelly Tian and Lily Dong. - 1 online resource (xix, 147 pages) - Routledge contemporary China series ; 60 . - Routledge contemporary China series ; 60. .
Includes bibliographical references (pages [133]-139) and index.
1. Imagining China, imagining brands 2. Rethinking popular notions of Chinese consumers' motives for responding to Western brands 3. Highlighted moments in the history of branded goods in China 4. Foreign brands in China as global brands from the imagined West 5. Chinese national narratives and the meanings of Western brands 6. National narratives in imaginative processing of Western brand promotions 7. Citizen-consumers in an age of globalization.
9780203840115 9781136889363 9781136889318 9781136889356
10.4324/9780203840115 doi
Consumers--Psychology.--China
Brand choice--Psychological aspects.--China
Nationalism--China.
China--Civilization--Foreign influences.
HC430.C6 / T53 2011
306.30951 / T551
Consumer-citizens of China : the role of foreign brands in the imagined future China / Kelly Tian and Lily Dong. - 1 online resource (xix, 147 pages) - Routledge contemporary China series ; 60 . - Routledge contemporary China series ; 60. .
Includes bibliographical references (pages [133]-139) and index.
1. Imagining China, imagining brands 2. Rethinking popular notions of Chinese consumers' motives for responding to Western brands 3. Highlighted moments in the history of branded goods in China 4. Foreign brands in China as global brands from the imagined West 5. Chinese national narratives and the meanings of Western brands 6. National narratives in imaginative processing of Western brand promotions 7. Citizen-consumers in an age of globalization.
9780203840115 9781136889363 9781136889318 9781136889356
10.4324/9780203840115 doi
Consumers--Psychology.--China
Brand choice--Psychological aspects.--China
Nationalism--China.
China--Civilization--Foreign influences.
HC430.C6 / T53 2011
306.30951 / T551