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Consumer profiles : an introduction to psychographics / Barrie Gunter and Adrian Furnham.

By: Gunter, Barrie [author.]Contributor(s): Furnham, AdrianMaterial type: TextTextSeries: Routledge library editions. Consumer behaviour ; Volume 5Publisher: Abingdon, Oxon : Routledge, 2015Description: 1 online resource (vii, 189 pages)ISBN: 9781315736068; 9781317565833; 9781317565840Subject(s): Psychographics | Market segmentationAdditional physical formats: Print version: : No titleDDC classification: 658.80019 LOC classification: HF5415.34 | .G86 2015Online access: Click here to view.
Contents:
1. Introduction : market segmentation strategies 2. History and background of psychographics 3. Personality profiling of consumers 4. Psychographic systems for consumer profiling 5. Critique of psychographics 6. Applications of psychographics : I. Consumer activity 7. Applications of psychographics : II. Media markets 8. Applications of psychographics : III. Consumer sub-groups 9. Putting psychographics into practice.
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First published in 1992.

1. Introduction : market segmentation strategies 2. History and background of psychographics 3. Personality profiling of consumers 4. Psychographic systems for consumer profiling 5. Critique of psychographics 6. Applications of psychographics : I. Consumer activity 7. Applications of psychographics : II. Media markets 8. Applications of psychographics : III. Consumer sub-groups 9. Putting psychographics into practice.

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