MARC details
| 000 -LEADER |
|---|
| fixed length control field |
01634cam a2200349Ii 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
715557 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20230120125519.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
180706r20151992enk ob 001 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9781315736068 |
| Qualifying information |
(e-book : PDF) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9781317565833 |
| Qualifying information |
(e-book: Mobi) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9781317565840 |
| Qualifying information |
(e-book: ePub) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| Canceled/invalid ISBN |
9781138832459 |
| Qualifying information |
(hardback) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| Canceled/invalid ISBN |
9781138832466 |
| Qualifying information |
(paperback) |
| 024 7# - OTHER STANDARD IDENTIFIER |
|---|
| Standard number or code |
10.4324/9781315736068 |
| Source of number or code |
doi |
| 035 ## - SYSTEM CONTROL NUMBER |
|---|
| System control number |
(Taylor & Francis)9781315736068 |
| 035 ## - SYSTEM CONTROL NUMBER |
|---|
| System control number |
(OCoLC)897810454 |
| 050 #4 - |
|---|
| -- |
HF5415.34 |
| -- |
.G86 2015 |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.80019 |
| Item number |
G977 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Gunter, Barrie., |
| Relator term |
author. |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Consumer profiles : |
| Remainder of title |
an introduction to psychographics / |
| Statement of responsibility, etc. |
Barrie Gunter and Adrian Furnham. |
| 264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
|---|
| Place of production, publication, distribution, manufacture |
Abingdon, Oxon : |
| Name of producer, publisher, distributor, manufacturer |
Routledge, |
| Date of production, publication, distribution, manufacture, or copyright notice |
2015. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
1 online resource (vii, 189 pages) |
| 490 0# - SERIES STATEMENT |
|---|
| Series statement |
Routledge library editions. Consumer behaviour ; |
| Volume/sequential designation |
Volume 5 |
| 500 ## - GENERAL NOTE |
|---|
| General note |
First published in 1992. |
| 505 0# - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
1. Introduction : market segmentation strategies 2. History and background of psychographics 3. Personality profiling of consumers 4. Psychographic systems for consumer profiling 5. Critique of psychographics 6. Applications of psychographics : I. Consumer activity 7. Applications of psychographics : II. Media markets 8. Applications of psychographics : III. Consumer sub-groups 9. Putting psychographics into practice. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Psychographics. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Market segmentation. |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Furnham, Adrian. |
| 776 08 - ADDITIONAL PHYSICAL FORM ENTRY |
|---|
| Relationship information |
Print version: |
| International Standard Book Number |
9781138832459 |
| 856 40 - ELECTRONIC LOCATION AND ACCESS |
|---|
| Uniform Resource Identifier |
<a href="https://www.taylorfrancis.com/books/9781315736068">https://www.taylorfrancis.com/books/9781315736068</a> |
| Public note |
Click here to view. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Suppress in OPAC |
Do not suppress from OPAC |