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Market segmentation : a step-by-step guide to profitable new business / Michael J. Croft.

By: Croft, Michael J, 1958-Material type: TextTextSeries: Marketing for managersPublication details: London : Routledge, 1994Description: xi,82p ; 21 cmISBN: 0415097363Subject(s): Market segmentation -- Management | New business enterprises
Holdings
Item type Current library Home library Shelving location Class number Status Date due Barcode Item reservations
Book Book Paul Hamlyn Library Paul Hamlyn Library Floor 3 658.802 CRO (Browse shelf(Opens below)) Available 03105768
Total reservations: 0

Includes bibliographical references (p81-82).

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