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Croft, Michael J., 1958-

Market segmentation : a step-by-step guide to profitable new business / Michael J. Croft. - London : Routledge, 1994. - xi,82p ; 21 cm. - Marketing for managers .

Includes bibliographical references (p81-82).

ISBN: 0415097363

Nat. Bib. No.: GB94A0790 bnb

Subjects--Topical Terms:
Market segmentation--Management.
New business enterprises.