Image from Google Jackets

Being direct : making advertising pay / Lester Wunderman.

By: Wunderman, Lester [author.]Material type: TextTextPublisher: New York : Random House, [1996]Copyright date: ©1996Description: xxiv, 303 pages ; 25 cmContent type: text Media type: unmediated Carrier type: volumeISBN: 0394540638; 9780394540634Subject(s): Wunderman, Lester | Biography -- United States -- Biography | Direct marketing -- United StatesDDC classification: 658.8/4 LOC classification: HF5810.W86 | A3 1996
Contents:
Gevalia Kaffe. -- Ford Motor Company -- American Express -- Jackson & Perkins Company. -- Columbia LP Records Club.
Summary: Lester Wunderman is an advertising legend, the pioneering father of direct marketing, to whom we owe the ubiquity of the American Express card, the creation of the Columbia Record Club, and the high profile of L.L. Bean. The visionary marketing techniques Wunderman conceived and perfected over his long and brilliant career transformed the advertising industry and will shape the interactive marketplace of the future. Here is his own story, in his own words, of how he did.
Holdings
Item type Current library Home library Shelving location Class number Status Date due Barcode Item reservations
Book Book Paul Hamlyn Library Paul Hamlyn Library Floor 3 658.84 WUN (Browse shelf(Opens below)) Issued 18/11/2024 07134185
Total reservations: 0

Includes index.

Gevalia Kaffe. -- Ford Motor Company -- American Express -- Jackson & Perkins Company. -- Columbia LP Records Club.

Lester Wunderman is an advertising legend, the pioneering father of direct marketing, to whom we owe the ubiquity of the American Express card, the creation of the Columbia Record Club, and the high profile of L.L. Bean. The visionary marketing techniques Wunderman conceived and perfected over his long and brilliant career transformed the advertising industry and will shape the interactive marketplace of the future. Here is his own story, in his own words, of how he did.

There are no comments on this title.

to post a comment.