MARC details
| 000 -LEADER |
|---|
| fixed length control field |
01727cam a2200361 i 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
42472770 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
UkMaC |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20240822113323.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
960719s1996 nyu 001 0aeng d |
| 010 ## - |
|---|
| -- |
96033996 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
0394540638 |
| Qualifying information |
hardback |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9780394540634 |
| Qualifying information |
hardback |
| 035 ## - SYSTEM CONTROL NUMBER |
|---|
| System control number |
(OCoLC)35145955 |
| Canceled/invalid control number |
(OCoLC)64388467 |
| 035 ## - SYSTEM CONTROL NUMBER |
|---|
| System control number |
(UkOxU)021059201 |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
DLC |
| Language of cataloging |
eng |
| Description conventions |
rda |
| Transcribing agency |
DLC |
| Modifying agency |
BAKER |
| -- |
BTCTA |
| -- |
YDXCP |
| -- |
ZWZ |
| -- |
CIRBC |
| -- |
HALAN |
| -- |
YSY |
| -- |
OCLCO |
| -- |
CQ |
| -- |
OCLCF |
| -- |
OCLCO |
| -- |
OCLCQ |
| -- |
OCLCO |
| -- |
FDS |
| -- |
GILDS |
| -- |
BRL |
| -- |
UkOxU$ |
| 043 ## - GEOGRAPHIC AREA CODE |
|---|
| Geographic area code |
n-us--- |
| 050 00 - |
|---|
| -- |
HF5810.W86 |
| -- |
A3 1996 |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.8/4 |
| Edition number |
20 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Wunderman, Lester, |
| Relator term |
author. |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Being direct : |
| Remainder of title |
making advertising pay / |
| Statement of responsibility, etc. |
Lester Wunderman. |
| 264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
|---|
| Place of production, publication, distribution, manufacture |
New York : |
| Name of producer, publisher, distributor, manufacturer |
Random House, |
| Date of production, publication, distribution, manufacture, or copyright notice |
[1996]. |
| 264 #4 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
|---|
| Date of production, publication, distribution, manufacture, or copyright notice |
©1996 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xxiv, 303 pages ; |
| Dimensions |
25 cm |
| 336 ## - CONTENT TYPE |
|---|
| Content type term |
text |
| Source |
rdacontent |
| 337 ## - MEDIA TYPE |
|---|
| Media type term |
unmediated |
| Source |
rdamedia |
| 338 ## - CARRIER TYPE |
|---|
| Carrier type term |
volume |
| Source |
rdacarrier |
| 500 ## - GENERAL NOTE |
|---|
| General note |
Includes index. |
| 505 0# - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Gevalia Kaffe. -- Ford Motor Company -- American Express -- Jackson & Perkins Company. -- Columbia LP Records Club. |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc. |
Lester Wunderman is an advertising legend, the pioneering father of direct marketing, to whom we owe the ubiquity of the American Express card, the creation of the Columbia Record Club, and the high profile of L.L. Bean. The visionary marketing techniques Wunderman conceived and perfected over his long and brilliant career transformed the advertising industry and will shape the interactive marketplace of the future. Here is his own story, in his own words, of how he did. |
| 600 10 - SUBJECT ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Wunderman, Lester. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Biography |
| Geographic subdivision |
United States |
| Form subdivision |
Biography. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Direct marketing |
| Geographic subdivision |
United States. |