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Tourism, hospitality and digital transformation : strategic management aspects / edited by Kayhan Tajeddini, Vanessa Ratten and Thorsten Merkle.

Contributor(s): Tajeddini, Kayhan [editor.] | Ratten, Vanessa [editor.] | Merkle, Thorsten [editor.]Material type: TextTextSeries: Innovation and technology horizonsPublisher: London : Routledge, 2019Description: 228 pages : illustrations (black and white)Content type: text | still image Media type: unmediated Carrier type: volumeISBN: 9780367150006 (pbk.) :Subject(s): Tourism -- Management | Tourism -- Marketing | Tourism -- Information technology | Hospitality industry -- Management | Hospitality industry -- Marketing | Hospitality industry -- Information technology | Geography | GeographyDDC classification: 910.6'84 Summary: Innovation and technological advancements can be disruptive forces, especially for conventional business in the hospitality and tourism industries. This book is timely with its critical examination of such forces and how the two industries should strategize and respond to changes effectively.
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Item type Current library Home library Shelving location Class number Status Date due Barcode Item reservations
Book Book Paul Hamlyn Library Paul Hamlyn Library Floor 1 338.4791 TOU (Browse shelf(Opens below)) Available 06615686
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Includes bibliographical references and index.

Innovation and technological advancements can be disruptive forces, especially for conventional business in the hospitality and tourism industries. This book is timely with its critical examination of such forces and how the two industries should strategize and respond to changes effectively.

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