Tourism, hospitality and digital transformation : strategic management aspects /
Tourism, hospitality and digital transformation : strategic management aspects /
edited by Kayhan Tajeddini, Vanessa Ratten and Thorsten Merkle.
- 228 pages : illustrations (black and white).
- Innovation and technology horizons .
- Innovation and technology horizons. .
Includes bibliographical references and index.
Innovation and technological advancements can be disruptive forces, especially for conventional business in the hospitality and tourism industries. This book is timely with its critical examination of such forces and how the two industries should strategize and respond to changes effectively.
Specialized.
9780367150006 (pbk.) : £34.99
Tourism--Management.
Tourism--Marketing.
Tourism--Information technology.
Hospitality industry--Management.
Hospitality industry--Marketing.
Hospitality industry--Information technology.
Geography.
Geography.
910.6'84
Includes bibliographical references and index.
Innovation and technological advancements can be disruptive forces, especially for conventional business in the hospitality and tourism industries. This book is timely with its critical examination of such forces and how the two industries should strategize and respond to changes effectively.
Specialized.
9780367150006 (pbk.) : £34.99
Tourism--Management.
Tourism--Marketing.
Tourism--Information technology.
Hospitality industry--Management.
Hospitality industry--Marketing.
Hospitality industry--Information technology.
Geography.
Geography.
910.6'84