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Critical marketing : issues in contemporary marketing / edited by Mark Tadajewski, Douglas Brownlie.

Contributor(s): Tadajewski, Mark | Brownlie, Douglas TMaterial type: TextTextPublication details: Hoboken, N.J. : Chichester : Wiley ; John Wiley [distributor], 2008Description: xi, 401 p. ; 25 cmISBN: 9780470511985 (pbk.) :; 0470511982 (pbk.) :; 9780470512005 (hbk.) :; 0470512008 (hbk.) :Subject(s): Marketing -- PhilosophyDDC classification: 658.8'001 Summary: The years around the turn of the 21st century saw an important critical turn in marketing theory and practice. This somewhat eclectic movement takes as its starting point the overriding managerial bias of marketing theory.
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Item type Current library Home library Shelving location Class number Status Date due Barcode Item reservations
Book Book Paul Hamlyn Library Paul Hamlyn Library Floor 3 658.8001 CRI (Browse shelf(Opens below)) Available 05916003
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The years around the turn of the 21st century saw an important critical turn in marketing theory and practice. This somewhat eclectic movement takes as its starting point the overriding managerial bias of marketing theory.

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