Critical marketing : issues in contemporary marketing /
Critical marketing : issues in contemporary marketing /
edited by Mark Tadajewski, Douglas Brownlie.
- Hoboken, N.J. : Chichester : Wiley ; John Wiley [distributor], 2008.
- xi, 401 p. ; 25 cm.
The years around the turn of the 21st century saw an important critical turn in marketing theory and practice. This somewhat eclectic movement takes as its starting point the overriding managerial bias of marketing theory.
Specialized.
9780470511985 (pbk.) : £34.99 0470511982 (pbk.) : £34.99 9780470512005 (hbk.) : £85.00 0470512008 (hbk.) : £85.00
Marketing--Philosophy.
658.8'001
The years around the turn of the 21st century saw an important critical turn in marketing theory and practice. This somewhat eclectic movement takes as its starting point the overriding managerial bias of marketing theory.
Specialized.
9780470511985 (pbk.) : £34.99 0470511982 (pbk.) : £34.99 9780470512005 (hbk.) : £85.00 0470512008 (hbk.) : £85.00
Marketing--Philosophy.
658.8'001