Creative advertising : an introduction / by Miriam Sorrentino.
Material type:
TextPublisher: London : Laurence King Publishing, 2014Description: 240 pages : illustrations (colour)Content type: text | still image Media type: unmediated Carrier type: volumeISBN: 9781780671192 (pbk.) :Subject(s): Creativity in advertising | Branding (Marketing)DDC classification: 659.1 Summary: 'Creative advertising' explores the fundamentals of advertising and branding, providing an indispensable overview of creative thinking in advertising practice. It offers clear guidance on portfolio presentation, making contacts and skills building, on crafting ideas in copy and art direction, and on working with others in the larger creative process.
| Item type | Current library | Home library | Shelving location | Class number | Status | Date due | Barcode | Item reservations | |
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Paul Hamlyn Library | Paul Hamlyn Library | Floor 3 | 659.1 SOR (Browse shelf(Opens below)) | Available | 06139256 |
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'Creative advertising' explores the fundamentals of advertising and branding, providing an indispensable overview of creative thinking in advertising practice. It offers clear guidance on portfolio presentation, making contacts and skills building, on crafting ideas in copy and art direction, and on working with others in the larger creative process.
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