Creative advertising : (Record no. 34234)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01249nam a22003018i 4500 |
| 001 - CONTROL NUMBER | |
| control field | 673943 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20210719163531.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 131031s2014 enka f 000 0 eng|d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781780671192 (pbk.) : |
| Terms of availability | £22.50 |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | (StDuBDS)9781780671192 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | StDuBDS |
| Transcribing agency | StDuBDS |
| Description conventions | rda |
| Modifying agency | UK-LoTVU |
| 072 #7 - SUBJECT CATEGORY CODE | |
| Subject category code | BUS |
| Source | eflch |
| 072 #7 - SUBJECT CATEGORY CODE | |
| Subject category code | BUS |
| Source | ukslc |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 659.1 |
| Edition number | 23 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Sorrentino, Miriam, |
| Relator term | author. |
| 245 10 - TITLE STATEMENT | |
| Title | Creative advertising : |
| Remainder of title | an introduction / |
| Statement of responsibility, etc. | by Miriam Sorrentino. |
| 264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE | |
| Place of production, publication, distribution, manufacture | London : |
| Name of producer, publisher, distributor, manufacturer | Laurence King Publishing, |
| Date of production, publication, distribution, manufacture, or copyright notice | 2014. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 240 pages : |
| Other physical details | illustrations (colour) |
| 336 ## - CONTENT TYPE | |
| Content type term | text |
| Source | rdacontent |
| 336 ## - CONTENT TYPE | |
| Content type term | still image |
| Source | rdacontent |
| 337 ## - MEDIA TYPE | |
| Media type term | unmediated |
| Source | rdamedia |
| 338 ## - CARRIER TYPE | |
| Carrier type term | volume |
| Source | rdacarrier |
| 520 8# - SUMMARY, ETC. | |
| Summary, etc. | 'Creative advertising' explores the fundamentals of advertising and branding, providing an indispensable overview of creative thinking in advertising practice. It offers clear guidance on portfolio presentation, making contacts and skills building, on crafting ideas in copy and art direction, and on working with others in the larger creative process. |
| 521 ## - TARGET AUDIENCE NOTE | |
| Target audience note | Specialized. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Creativity in advertising. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Branding (Marketing) |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Suppress in OPAC | Do not suppress from OPAC |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Total Checkouts | Total Renewals | Full call number | Barcode | Date last seen | Date last checked out | Cost, replacement price | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Other/Generic Classification Scheme | Paul Hamlyn Library | Paul Hamlyn Library | Floor 3 | 10/02/2015 | 1 | 1 | 659.1 SOR | 06139256 | 11/12/2023 | 04/12/2023 | 60.00 | 19/07/2021 | Book |