Bite-sized marketing : realistic solutions for the overworked librarian / Nancy Dowd, Mary Evangeliste, & Jonathan Silberman.
Material type:
TextPublication details: London : Facet, 2010Description: xi, 140 p. ; 26 cmISBN: 9781856047043 (pbk.) :; 1856047040 (pbk.) :Subject(s): Libraries -- Marketing | Libraries -- Public relationsDDC classification: 021.7
Contents:
Word-of-mouth marketing - Bring your library to life with a story - How to market electronic resources - Public relations 101 - Outreach - Advocacy - The new marketing tools - Design - Branding - Marketing best practices.
| Item type | Current library | Home library | Shelving location | Class number | Status | Date due | Barcode | Item reservations | |
|---|---|---|---|---|---|---|---|---|---|
Book
|
Paul Hamlyn Library | Paul Hamlyn Library | Floor 1 | 021.7 DOW (Browse shelf(Opens below)) | Available | 05933056 |
Total reservations: 0
Includes index.
Word-of-mouth marketing - Bring your library to life with a story - How to market electronic resources - Public relations 101 - Outreach - Advocacy - The new marketing tools - Design - Branding - Marketing best practices.
Specialized.
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