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Smart alliance : how a global corporation and environmental activists transformed a tarnished brand J. Gary Taylor and Patricia J. Scharlin. electronic resource

By: Taylor, J. Gary | Scharlin, Patricia J | ebrary, IncMaterial type: TextTextPublication details: New Haven Yale University Press c2004Description: xxi, 278 p. : ill. ; 22 cmSubject(s): Rainforest Alliance | Chiquita Brands International | Banana trade - Environmental aspectsDDC classification: 338.8/8734772 Online access: Open e-book (Ruskin students only)
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Includes bibliographical references (p. 267-269) and index. Electronic reproduction. Palo Alto, Calif. : ebrary, 2009. Available via World Wide Web. Access may be limited to ebrary affiliated libraries.

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