Smart alliance : how a global corporation and environmental activists transformed a tarnished brand (Record no. 128924)

MARC details
000 -LEADER
fixed length control field 00997nam a2200205 a 4500
001 - CONTROL NUMBER
control field ebr10170852
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 091026s2004####|||||||||||||||||#||####u
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 338.8/8734772
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Taylor, J. Gary
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Scharlin, Patricia J
110 ## - MAIN ENTRY--CORPORATE NAME
Corporate name or jurisdiction name as entry element ebrary, Inc
245 10 - TITLE STATEMENT
Title Smart alliance : how a global corporation and environmental activists transformed a tarnished brand
Statement of responsibility, etc. J. Gary Taylor and Patricia J. Scharlin.
Medium electronic resource
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. New Haven
Name of publisher, distributor, etc. Yale University Press
Date of publication, distribution, etc. c2004
300 ## - PHYSICAL DESCRIPTION
Extent xxi, 278 p. : ill. ; 22 cm.
500 ## - GENERAL NOTE
General note Includes bibliographical references (p. 267-269) and index. Electronic reproduction. Palo Alto, Calif. : ebrary, 2009. Available via World Wide Web. Access may be limited to ebrary affiliated libraries.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Rainforest Alliance
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Chiquita Brands International
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Banana trade - Environmental aspects
856 ## - ELECTRONIC LOCATION AND ACCESS
Uniform Resource Identifier <a href="http://site.ebrary.com/lib/ruskin/Doc?id=10170852">http://site.ebrary.com/lib/ruskin/Doc?id=10170852</a>
Link text Open e-book (Ruskin students only)
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Date acquired Total Checkouts Date last seen Price effective from Koha item type
        Electronic publication Electronic publication 07/08/2023   07/08/2023 07/08/2023 E-book