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		Advertising communications & promotion management / John R. Rossiter, Larry Percy. by Rossiter, John R Percy, Larry Rossiter, John R. Advertising and promotion management Series: McGraw-Hill series in marketing Edition: 2nd edition. Material type: Text; Format: print ; Literary form: Not fiction Publication details: Boston, Mass. : Irwin McGraw-Hill, 1997 Availability: Items available for loan: Paul Hamlyn Library (1)Location, call number: Floor 3 659.1 ROS. Place reservation
		Marketing communications : objectives, strategy, tactics / John R. Rossiter, Larry Percy, Lars Bergkvist. by Rossiter, John R [author.] Percy, Larry [author.] Bergkvist, Lars [author.] Material type: Text; Format: print ; Literary form: Not fiction ; Audience: Specialized; Publisher: Los Angeles : SAGE, 2018 Availability: Items available for loan: Paul Hamlyn Library (1)Location, call number: Floor 3 658.802 ROS. Place reservation

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